The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Craft / Use of Music
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Music
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Craft / Art Direction
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Sound
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Craft / Writing
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Art Direction
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Craft / Photography
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Craft / Art Direction
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Art Direction
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Printing & Production
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Art Direction
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Craft / Use of Visuals
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Craft / Use of Technology
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation Category: Craft / Use of Music
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Music
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Craft / Use of Sound
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned Category: Craft / Writing
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Animation
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Use of Technology
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Craft / Art Direction
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Craft / Use of Visuals
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite Category: Craft / Art Direction
Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Single
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Craft / Art Direction
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Craft / Art Direction
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Illustration
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Craft / Use of Technology
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Craft / Art Direction
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Animation
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_018G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Craft / Use of Music
Annual ID:
OS_RA21_001G
Award:
2021 Radio & Audio Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Music
Annual ID:
OS_RA21_014G
Award:
2021 Mobile Gold Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Craft / Art Direction
Annual ID:
OS_MO21_010G
Award:
2021 Mobile Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Annual ID:
OS_MO21_011G
Award:
2021 Print Gold Pencil
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Annual ID:
OS_PT21_022G
Award:
2021 Out of Home Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_001G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Annual ID:
OS_EX21_021G
Award:
2021 Print Gold Pencil
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Annual ID:
OS_PT21_021G
Award:
2021 Print Gold Pencil
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Art Direction
Annual ID:
OS_PT21_019G
Award:
2021 Design Gold Pencil
Agency:
FIG + CNN
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Animation
Annual ID:
OS_DE21_036G
Award:
2021 Print Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Photography
Annual ID:
OS_PT21_025G
Award:
2021 Print Gold Pencil
Agency:
VMLY&R / Dubai
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Craft / Photography
Annual ID:
OS_PT21_026G
Award:
2021 Integrated Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Annual ID:
OS_IG21_013G
Award:
2021 Out of Home Gold Pencil
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Craft / Art Direction
Annual ID:
OS_OH21_018G
Award:
2021 Out of Home Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_OH21_019G
Award:
2021 Out of Home Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Printing & Production
Annual ID:
OS_OH21_023G
Award:
2021 Out of Home Gold Pencil
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Annual ID:
OS_OH21_021G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Craft / Art Direction
Annual ID:
OS_BE21_019G
Award:
2021 Branded Entertainment Gold Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_BE21_020G
Award:
2021 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_036G
Award:
2021 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_013G
Award:
2021 Social Media Silver Pencil
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Annual ID:
OS_SM21_038S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_019S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Abby Priest / Stockholm + New Land / Stockholm
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Craft / Use of Music
Annual ID:
OS_RA21_015S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Music
Annual ID:
OS_RA21_016S
Award:
2021 Print Silver Pencil
Agency:
GAVa Studio / São Paulo
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Illustration
Annual ID:
OS_PT21_023S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Craft / Use of Sound
Annual ID:
OS_EX21_022S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Annual ID:
OS_DE21_030S
Award:
2021 Design Silver Pencil
Agency:
FIG + CNN
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Art Direction
Annual ID:
OS_DE21_031S
Award:
2021 Interactive & Online Silver Pencil
Agency:
MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Super Fresh Granny
Category:
Craft / Writing
Annual ID:
OS_IN21_020S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Annual ID:
OS_DE21_037S
Award:
2021 Direct Marketing Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_030S
Award:
2021 Print Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Annual ID:
OS_PT21_027S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX21_023S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_023S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Annual ID:
OS_BE21_021S
Award:
2021 Social Media Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_037S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_EX21_017S
Award:
2021 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_012S
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Craft / Art Direction
Annual ID:
OS_DM21_028B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Annual ID:
OS_DM21_029B
Award:
2021 Print Bronze Pencil
Agency:
Dentsu Redder Vietnam
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Illustration
Annual ID:
OS_PT21_024B
Award:
2021 Design Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_039B
Award:
2021 Out of Home Bronze Pencil
Agency:
Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client:
AB InBev
Title:
Cold Tracker
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_024B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Annual ID:
OS_DE21_032B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Annual ID:
OS_DE21_033B
Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_034B
Award:
2021 Print Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Art Direction
Annual ID:
OS_PT21_020B
Award:
2021 Design Bronze Pencil
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Annual ID:
OS_DE21_038B
